SM Entertainment, the label that’s home to major K-pop artists such as TVXQ , Super Junior, Girls’ Generation, and more will have their own SM Entertainment booth at ‘ MIDEM 2012‘ in Cannes, France.
The Marché International du Disque et de l’Edition Musicale (MIDEM) is the largest music industry trade fair in the world, and has been taking place every year in France since 1967. The event brings together musicians, business people, and others from all over the world to “showcase new artists, musical trends and music-related products.”
This year, the ‘MIDEM 2012 ‘ will be taking place in Cannes, France from January 28th to the 31st, and SM Entertainment will be holding their own booth to meet with internationally-acclaimed musicians.
SM Entertainment has been attending the MIDEM for the past 15 years studying the international music market, securing the copyrights of famous artists’ songs at the MIDEM, but this is the first time that SM Entertainment will be opening their own independent booth. In the past, they acquired music samples from Europe and the US, or joined with another corporation to open a joint-booth, slowly expanding their name and presence.
Seeing that a Korean entertainment company is able to confidently set up a corner at the largest music industry trade fair in the world proves just how much K-POP has impacted the world. SM Entertainment is more determined than ever, and they’re prepared to make a break through in the international music market.
MIDEM representatives remarked, “SM Entertainment has been attending the MIDEM even before the MIDEM name carried any weight. Their efforts have paid off, as they’re now able to come independently and open their own booth.”